Whiskas teaches primary pupils about pet responsibility

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Pupils at SK Seafield 3 answering questions during Mars Petcare's Responsible Pet Ownership programme.

THE pupils from Year Four and Five of SK Seafield 3 were buzzing as they sat in the small school hall. Who doesn’t enjoy a chance to get out of class and leave the books behind? An added bonus was the reason they were in the hall – to hear all about pets and how to take care of them.

It was the media launch of the Responsible Pet Ownership (RPO) programme by pet product manufacturer Mars Petcare. In addition to getting tips on how to take care of their pets, the pupils also had a chance to take part in a quiz and win prizes.

Ong Chiek Ming, Mars Petcare Country Director – Malaysia, Singapore and the Philippines, explained to the media that the objective of the programme is to create a better world for pets.

“This is something that Mars Petcare is very passionate about. Through this Responsible Pet Ownership programme, we want to elevate the understanding of being a responsible pet owner. Also, this is not just about responsibility, but to teach children about the joy of having a pet at home. We want to make sure they understand a pet is really a long-term commitment.

“I was very happy to see that quite a number of the pupils have cats at home. This is the third year we are embarking on this school programme, and we are happy to have received very positive feedback that allows us to continue this journey,” said Ong.

This year, the programme is going out to 45,000 pupils in 65 primary schools in the Klang Valley, Penang, Perak and Johor.

Upon completion of the sessions at the end of May, this effort would have touched more than 66,000 schoolchildren over three years.

Initiated in 2015 and anchored by the Whiskas pet food brand in Malaysia, this global initiative aims to raise awareness on the importance of taking care of pets, particularly cats, among schoolchildren aged 10 to 12 years old.