New Malaysian record for simultaneous breastfeeding

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Mothers simultaneously breastfeeding at the Malaysian Big Latch in Atria, Petaling Jaya.

THE Atria mall in Petaling Jaya was packed this Sunday. Shoppers had a hard time finding parking and the reason was obvious: The Malaysian Big Latch.

The Malaysian Big Latch was an attempt to have as many mothers as possible breastfeeding at the same time to break the Malaysian record.

Held in conjunction with World Breastfeeding Week, which ended on Sunday, the Malaysian Big Latch hoped to create more awareness on the benefits of breastfeeding as well as normalise it.

In addition to Atria, similar breastfeeding events were held simultaneously at Gurney Paragon in Penang, Plaza Merdeka in Kuching, and Geneva Banquet in Johor Baru. The four venues saw a total of 820 mothers simultaneously breastfeeding for a new record in the Malaysia Book of Records.

In Atria, there were cheers of “Breastfeeding rocks!” from the mothers and crowd, who also had the opportunity to purchase maternity, baby and children’s products at the booths set up around the area.

The Malaysian Big Latch was part of the Gift of Love charity bazaar, an annual event by The Breastfeeding Advocates Network (TBAN).

Both the Malaysian Big Latch and the Gift of Love charity bazaar were resounding successes.

The Malaysian Big Latch was hosted by TBAN with Anggugu.com, Susuibu.com, Kumpulan Sokongan Susu Ibu Sarawak and Mother-to-Mother Peer Support Group Penang. Atria was the official venue partner.

The event was attended by Hannah Yeoh, Speaker and a member of the Selangor State Assembly; Gina Yong, founder of TBAN; Betty Chew Gek Cheng, president of Pertubuhan Wanita Mutiara; and Nor Kamariah Mohamad Alwi, director of Susuibu.com.