Cha-Ching conference to help teach kids financial literacy

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At the launch of the conference (from left): Executive Director of Prudence Foundation, Marc Fancy; Principal Assistant Director, Co-Curricular & Arts Division, Roslina Mohd Ruslin; Assistant Governor of Bank Negara Malaysia, Abu Hassan Alshari Yahaya; Deputy Minister of Education I, Datuk P. Kamalanathan; Chairman of Prudence Foundation, Donald Kanak; and Chief Executive Officer of Prudential Assurance Malaysia Berhad, Gan Leong Hin.

The best time to teach children how to use money wisely and save up is when they are in primary school. With this in mind, the first Cha-Ching Educators Conference was held this week for 350 teachers and educators from 157 schools in five states. The conference was organised by Prudence Foundation to enhance participants’ knowledge on money management, and discuss and exchange best practices on financial literacy education.

Launched in 2011, Cha-Ching is an initiative of the Prudence Foundation, the community investment arm of Prudential Corporation Asia. It is an award-winning financial education programme that provides a platform to help instil money-smart skills in children aged seven to 12. The programme developed the Cha-Ching Curriculum, which consists of six 45-minute modular sessions for students. Each session is taught through active, fun and hands-on learning.

Since its implementation in 2016, the Cha-Ching Curriculum has successfully reached out to approximately 17,605 students in 163 schools across five states. This year, the Cha-Ching Curriculum will see its expansion into Sarawak, reaching a total of 30,000 students in six states.